Let's Get Practical and Tactical: Best-practices for Building a Business from the Ground Up
Your Instructor
Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people develop one-of-kind TEDx talks, keynotes, funding pitches, books and brands.
She is also the CEO of the Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online and in public.
Sam is the author of nine books from major publishers including Tongue Fu!®, POP!, What's Holding You Back, SOMEDAY is Not a Day in the Week and Wash Post bestseller Got Your Attention?
Sam's work has been featured in dozens of publications including NY Times, Forbes, Readers Digest, INC, Harvard Business Review (Ascend), Publishers Weekly, Library Journal and she has been interviewed on every major network including NBC, CBS, ABC, FOX, NPR and MSNBC.
Sam has had the privilege of speaking to more than half a million people worldwide and for clients including Boeing, Intel, Capital One, Cisco, Nationwide, Four Seasons Resorts, Ernst Young, National Geographic, ASAE, American Bankers Association, ICF, State of Hawaii, Fidelity, and the U.S. Navy.
Sam's books have been published in 17 languages and she has spoken internationally in China, Germany, England, Greece, Netherlands, Ireland, Japan, Canada, Mexico, Canada, Korea.
Sam served as the Pitch Coach for Springboard Enterprises which has helped entrepreneurs generate more than $9.8 billion in funding – and for the British Airways international pitch competition.
Sam was hired by TED FELLOWS, EO, SXSW, INC 500 and Richard Branson's Virgin United NEW NOW Leaders to teach how to quickly, clearly communicate the bottom-line value of your project. LinkedIn hired Sam to produce a video series on Communication that has been used by Amazon, Walmart, Accenture, T-Mobile. NASA hired Sam to media-train their senior scientists and engineers.
Sam co-founded the Business Book Festival (held at USA Today headquarters) and served as the Executive Director of the world-renowned Maui Writers Conference for 17 years.
Sheri Salata (Former Executive Producer of The Oprah Winfrey Show, Pres. of Harpo Productions and OWN) calls Sam “one of the bright lights and most accessible wisdom-sharers in our culture today.”